We exist to move Texas wine forward. We're proud to make 100% Texas wine, and we're committed to helping it earn its place on the global stage. We do that by experimenting openly, sharing knowledge, and lifting up the people and practices that push our region ahead. Because we believe when one winery succeeds, the entire state does too.
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ABOUT the region
Texas wine has deeper roots than most people realize. The Spanish were growing grapes here in the 1700s, and a genuine industry was taking shape before Prohibition brought it to a halt. What followed were decades of distraction, oil money, and a cultural narrative that said that if you wanted something worth drinking, you looked elsewhere.
That story is changing. Texas has eight distinct wine-growing regions, from the vast High Plains near Lubbock, where the majority of the state's grapes are grown, to the Hill Country, which stretches across south-central Texas and is one of the largest wine regions in the United States.
Our climate suits varieties that thrive in heat and dry conditions. Tannat and Mourvèdre have become signature reds, Picpoul Blanc is a standout white, and winemakers across the state continue to push into new territory with every vintage. There's a reason master sommeliers in fine dining venues from New York to London are including Texas wine on their lists.
Texas wine has long been a hidden gem, largely because Texans have happily kept it to themselves. But the wider world is catching up, and what they're finding is a wine culture built on authenticity, agricultural pride, and a refusal to take the easy road.
“ My philosophy, which I always share with other winemakers, is simple: always be a steward of well-grown grapes. ”
OUR ADVOCACY
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CHAMPIONING AUTHENTIC TEXAS WINE
For years, the Texas wine industry carried a narrative that didn't reflect reality. John has spent his career working to change that, educating consumers, growers, and the wider industry on the value of wines made from Texas-grown fruit.
PUTTING TEXAS ON THE MAP
Through leadership roles across industry organizations, John has worked to position Texas as a serious wine region capable of producing world-class wines. Championing collaborative marketing and wine tourism, he has helped tell the story of Texas's unique wine culture. The result is recognition that now goes well beyond state lines.
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BUILDING THE FOUNDATIONS
Real change requires more than great wine. John has spent years working with industry leaders and agricultural stakeholders to push for legislation that protects and strengthens Texas wine. That means better conditions for growers, fewer barriers for new wineries, and a stronger foundation for the next generation to continue driving strong authenticity.
Future Goals
Goal #1 Announced here
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Goal #2 Announced here
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Goal #3 Announced here
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Our Practices
We were among the first hot-climate viticulturalists in the country. Discover the philosophy and the practices that set RVB wine apart.